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Extreme discomfort and pain from seats too close front to back

Pros: Cabin crew did reseat a passenger when there were two tallish men in same row.

Cons: The seat on the LGW to MAD leg of my journey was very painful and uncomfortable. Seat pitch was very short. I have never seen such close seats in 45 years of flying including bargain airlines let alone more pricey higher quality airlines like British. Iberia was supposed to be an extension of British. When I arrived at MAD I went to the Iberia desk and tried to make an upgrade to their "business" class which was not up to the level of British's Premium Economy. At the Iberia desk at MAD, or online, or on the phone to upgrade the short leg of my return trip without raising cost of my whole round trip from USD $1250 to over USD $4000! years.This was RETURN part of my journey! Also was not able to choose seats ahead of time at MAD when I landed, online, or on the phone. British also said that I could not upgrade just the first (MAD to LGW) leg of my return journey. I would have to upgrade the LGW to TPA also. It is critical to me that I can physically fit into the space between my seat and the one in front. Emergency evacuation would be very difficult for all pax with the short seat pitch. My having to sit sideways with my legs in the aisle would make it more difficult for other pax to to evacuate in an emergency. Since I need a wheel chair I can no longer request the exit row as I have done for 45 years. British should be aware that bad experiences with partner airlines tarnishes their reputation. As a premier airline British should pressure partner airlines to maintain seat pitch at no less than 32 inches which is still tight for many people. Since not all partners have equivalent classes of fares, British should allow mixed classes. For example on a TPA to MAD round trip journey, it should be possible for the transatlantic legs to be at Premium Economy prices, and the short legs LHR or LGW to MAD at business class prices. Feel free to contact me.

Delayed 2 hours on plane in Madrid

Cons: We were delayed two hours after boarding while the ventilation system was repaired. Some people got water...others not. We were the one not given water.

Never noticed the flight crew.

Pros: Nothing

Cons: The flight crew only cared about their first class passengers.

Bad Communication with Business Partner

Pros: At this moment only the entertaiment.

Cons: I would have like them to have been more humane and provided me with enough information so I could go ahead and get me something clean to wear right away. Tonight after I called they still don't have information on my luggage, and overall should have a better management, cause once I give my luggage to them, I expect them to care for it, that is implied on the customer service agreement.

Cons: Connecting flight by the same airline put us only 10 mil late. The plane was still at the gate, but they did not let 15+ of us on board and left. We had to wait for 2 hours at a very unfriendly customer service to get placed on another flight.

Cons: Slow service by the flight attendants; poorly stocked food options. perhaps it’s a European thing with budget airlines but to pay for water is unacceptable.